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At Welsch, we honor the courage and sacrifice of U.S. military veterans. As a part of that, it’s vital to recognize the ongoing health challenges many face—particularly hearing loss and tinnitus. These conditions are among the most common service-connected disabilities, yet they often remain invisible and under-addressed.
Exposure to loud noise from gunfire, explosions, machinery, and aircraft is a routine part of military life. While this noise may be unavoidable during service, the long-term consequences can be profound. According to the U.S. Department of Veterans Affairs (VA), more than 1.3 million veterans receive disability compensation for hearing loss, and nearly 2.3 million for tinnitus, the persistent ringing or buzzing in the ears.
Hearing loss doesn’t just affect the ability to hear—it impacts understanding, speech, relationships, job opportunities, and mental health. Veterans with hearing loss or tinnitus often report feelings of isolation, frustration, and depression. In some cases, untreated hearing damage can contribute to cognitive decline, making early intervention critical.
Fortunately, there are steps veterans can take to protect and improve their hearing health. Regular hearing screenings, especially after deployment or extended exposure to noise, can help catch issues early. The VA provides comprehensive audiology services, including hearing aids, tinnitus therapy, and custom ear protection. Veterans are encouraged to enroll in VA health care to access these services and receive the care they’ve earned.
At Welsch Hearing Aid Co., we frequently service hearing aids issued to veterans through the VA—especially for those who, for various reasons, prefer not to return to the VA for maintenance. Many veterans rely on us for routine cleanings, which are quick, affordable, and help them avoid the long trip to Green Bay or Milwaukee. In addition to cleanings, we also offer programming services to better tailor hearing aids to a veteran’s specific hearing loss. Since programming often involves some trial and error, making repeated two-hour trips can be burdensome—so veterans turn to us for convenient, local support. While programming may cost a bit more, our priority is ensuring each patient hears as clearly as possible and gets the most out of their investment.
This Memorial Day, as we remember those who gave their lives in service, let us also commit to supporting the health and well-being of those who returned home. By prioritizing hearing health, we can help veterans maintain their quality of life and honor their sacrifice in a meaningful, lasting way.
For veterans seeking support, the VA’s audiology services can be accessed through local VA medical centers or online at www.va.gov. Or, veterans can schedule an appointment at Welsch Hearing Aid Co. at 920-452-0213. Let’s ensure that no veteran suffers in silence.

